You’r about to find out what is holding you back

This is a quick yet highly efficient evaluation tool.
By the end of it you will have a clear view of the areas you need to work on and why

How does it work?

  • Tap on the + sign on the left and a series of Yes / No questions will open up
  • Answer the questions honestly
  • When you’re done, summarize the, Yes and No you got in each block
  • Read the results and see where yours fit in

As always, if you have any questions about this tool or your results email me

Are you ready?

Let’s go

Knowing Your Brand Identity

  • Can you describe the personality of your business in 4 words? Yes / No
  • Can you describe the 3 main values your business stands for? Yes / No
  • Can you describe the one problem you solve for your customers in one sentence? Yes / No
  • Can you describe how your business solves the above problem? Yes / No
  • Can you describe what is the one thing that makes your business unique/special/different? Yes / No
  • Can you describe how success looks like for you? Yes / No

Why is this important?
If you don’t know WHO you are as a brand your audience never will.
You know how you want to describe something that had no special characteristics, and you start saying something like: “that thing… that thing with the thing that does the thing…” that “thing” will be your business unless you have a crystal clear, practical understanding of who your brand is and what it doesn’t

Results
6 Yes = Your brand identity is well-defined move on to the next section
1-2 No = Your brand identity is almost perfect but not quite
More than 3 No = Your brand identity is very vague. I recommend you work on it ASAP

Knowing Your Target audience

  • Do you know your audience basic demographics? Yes / No
  • Do you know what is the biggest challenge your audience is dealing with right now? Yes / No
  • Do you know which words they use to talk about this problem? Yes / No
  • Do you know what happened in their life that led them to look for what you offer? Yes / No
  • Do you know what the 3 main objections your audience might have to choose you? Yes / No
  • Do you know what is important to them when deciding to pay for a service or product like yours? Yes / No
  • Do you know the 2-3 main websites they hang out online? Yes / No

Why is this important?
If you don’t know your audience how will you be able to connect with them, let alone convince them?
Have you ever had one of those spam sale call with a recording that talks at you, giving you the same general shpil it gives to every potential client?
A business that doesn’t know their audience sounds like comes across the same way.

Results
7 Yes = You know your audience in the best way possible
6-5 Yes = You got some holes you need to fill, no biggy but worth doing
More than 3 No = You don’t know your audience well enough and chances are that your business is suffering from it

Knowing your competition

  • Can you name your 3-4 main competitors?  Yes / No
  • Do you what is their unique selling point? Yes / No
  • Do you know what are the lead images they use? Yes / No
  • Do you know their pricing? Yes / No
  • Do you know what made them successful? Yes / No

Why is this important?
Knowing your competition means knowing what your audience is used and what they like, a priceless advantage when positioning your own business.
When you know what is out there you will know how to effortlessly fit in as well as how to stand out

Results
5 No = You are entering your market with eyes closed. Time to do some research and change it
2-3 No = You only have half of the picture
1 No = Your good to go. Make sure to use what you know to achieve what you want

Your Website

  • Is your website created around the thought process of your ideal audience Yes / No?
  • Does your website use images that convey a story Yes / No?
  • Is your website loading quickly Yes / No?
  • Does each page of your website focused around one action you want your visitor to do Yes / No?
  • Does your design communicate up to date professionalism Yes / No?
  • Is your site easy to use and navigate Yes / No?
  • Do you use testimonials and other social proof as a central element in your website Yes / No?
  • Will the visitor be able to summarize who you are and what you are about after one visit to your website Yes / No?

Why is this important?
It’s not about simply having a website, it’s not even about having a good looking website, or a trendy one. It’s about having the right kind of website for your vision and your audience.
Your website is the most important stop on the way to converting a potential customer into an actual client and where you do most of the heavy lifting to create that conversion

Results
8 Yes = That is amazing! That means your website is brilliant, don’t touch it
7-5 Yes = Considering how important your website is, don’t risk it and address these gaps
1-4 Yes = Drop everything and fix your website right now. it is doing you more damage than good

Your Copywriting

  • Does your copy offer valuable information to the visitor?
  • Does your copy sound personal and genuine (not robotic and salesy)?
  • Is your copy easy to understand and jargon-free?
  • Does your copy use the same words and concepts your audience would use?
  • Does your copy have a story-like quality to it?
  • Is your copy addressing the objections your audience might have?
  • Is your copy painting a picture of how life would be better for your prospect once they choose your product or service?

Why is this important?
No two ways about it copywriting can make or break your online presence
Your content is what keeps your visitor interested and engaged. It’s the way you communicate, convince and connects and you only have one shot of doing it right

Results
7 Yes = I don’t know who did your copywriting but you should give them a great pat on the back
1-3 No = This is a small thing to fix and well worth it
4-7 No = Fix it and fix it now. Preferably call in a professional you trust that gets your vision and can make every word count

Your growth funnel

  • Do you have a funnel built into your website? Yes / No
  • Did you define a clear goal for your every stage of your funnel? Yes / No
  • Is your funnel starting with an irresistible offer (lead magnet)? Yes / No
  • Is your lead magnet conditioned by as little as possible? (for example, just email and no other details like asking prospects for their last name, phone number, etc) Yes / No
  • Do you follow up on that offer with well constructed, value pact emails? Yes / No
  • Are you consistent with the follow-up emails? Yes / No

Why is this important?
Imagen having a meal in a great restaurant but with a very bad waiter. He dosen’t give you the menu when you sit down, doesn’t take your order when you’re ready, doesn’t clear the table when you’re done, doesn’t offer dessert and slams the check on the table
That is similar to how a business with no funnel behaves.
A client’s jeruny is not a static one
going to a coffee shop for the first time. You’ll need to see the menu, check out the atmosphere, the prices….
Now imagen you going to that same coffee shop after coming there once a week for a year. Your needs and expectations are different, right? Maybe you expect the staff to know your name? Maybe you’ll be interested in the loyal client club?
A good funnel is how you keep track and address your audience ever-changing needs with the minimum amount of effort and the maximum amount of reward

Results
6 No = Do you even have a funnel?! Make the effort. Your audience is worth it.
4-5 Yes = Your funnel is almost perfect. Fine tune what you need and move on to get the full benefit
3 Yes = Your funnel is neither here nor there. Time for some rethinking and redoing

By the way…
If you’r not sure what to do with your results keep an eye on your inbox
In the next few days, I’ll be sending you an email about that exact topic